It’s not officially the NBA season if Blake Griffin isn’t in every commercial that comes on your television.
With the usual culprit in KIA, the Clippers star joins up with Jack MacBrayer as “Sidekick” the two superheroes patrol the city saving unsuspecting victims from entering cars that aren’t of the KIA product.
Considering Blake doesn’t have the biggest personality, it’s great to see him marketed well, pushing his bland personality to the forefront and turning it into comedic gold. Being in Los Angeles helps a ton when it comes to marketing Griffin, but you have to wonder why a company never took the chance on someone such as a Tim Duncan.
With the season beginning on October 29th when the Clippers open up against the Los Angeles Lakers, you’ll be sure to see this every other commercial break.