After being quite absent from the television screen since his exit from the 2013 NBA Playoffs, Blake Griffin is back with a new commercial from the Jordan Brand. Here it is.
Since entering the league, Blake Griffin has been one of the more marketable players and the Jordan Brand shows it as they use humor and Blake’s exciting dunking abilities to show off the new “Super Fly 2s” that were recently released.
This time he ditches his league partner in Chris Paul to play with “Dr. Strange”, a kid that represents the one who is always picked last. It doesn’t matter though as Griffin is there to catch all of his mistakes and turn them into highlight dunks while “Strange” steadily thinks that he can’t miss.
It’s a great commercial, but watching it I can’t help but think it feeds toward the stereotype that “all Blake Griffin does is dunk the basketball”. Of course the basketball community doesn’t think that way, but those that don’t dedicate all hours in the day to the NBA love to use this stereotype when speaking on the talent’s of Griffin. It’s great marketing to use Griffin’s biggest catch in commercials to make fans pay attention, but it’s the quickest way to be stuck as a one-man machine around the world.
By the time the season starts, this commercial will be played every other timeout like the Kia commercials.